https://suthspeakssport.weebly.com/c...brand-analysis
An interesting read for anyone interested.
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https://suthspeakssport.weebly.com/c...brand-analysis
An interesting read for anyone interested.
Good breakdown. Should say 17 Grey Cups instead of 16.Quote:
Originally Posted by R.J
I would say one point missing from weaknesses - team plays in a red stadium. I would think this goes against the grain of fundamental marketing concepts to have a blue team playing in a red stadium. This always gets omitted by the media.
Quote:
Originally Posted by R.J
It's an interesting read for anyone who likes wading through meaningless marketing jargon. "Lack of success may mean players leave for other CFL teams" -- is this really a threat the team faces? "Chance to develop rookies" is some kind of new opportunity available to them? Shouldn't you know a little more about how the CFL works before you publish something like this?
For a "brand analysis" it was exceptionally lame.Quote:
Originally Posted by Rich
"Lack of success may mean [snip]..." is horoscope-level material.Quote:
Originally Posted by rdavies
Good one, can I steal that? : )Quote:
Originally Posted by Argo
The other teams in the league are existing competition? Maybe in it's its most literal sense, ie a game. I didn't do anything this bad even when I first studied marketing in college.
I keep expecting a cop to come out and say "Nothing to see here, move on" about that "analysis".
The problem was he was using a template to create a brand analysis, rather than a study related specifically to the subject (CFL) itself. Looked like a first case study created by a Business 101 student. A good beginning, though.
Maybe we could take it easy on the pile on, guys.
Well if I had known it was somebody's school project I obviously wouldn't have commented. I will say the report's conclusion was right on the money:
Quote:
However, they have grown their brand since the ownership change and especially over the last year which saw coaching and GM changes. Their recent Grey Cup success will go further to strengthening the Argos brand along with any further success which may follow in the near future.
Porter's Five Forces and SWOT analysis are ingrained into you during an MBA program, but I can't say I remember the other stuff from my time at Schulich.
The Argonauts are being pulled by two contrasting forces. I think Sara Moore has been on record as having pointed out that ticket prices do not differ too, too much from other markets, however in saying that she works from the presumption that the Argos are on equal footing with other CFL franchises in terms of market visibility. Unfortunately, this is not the case in Toronto. However, as we have discussed here in the past, one cannot devalue the product too much either.
I couldn't tell you how many times I ran into Maslow's Hierarchy of Needs. Hell, it seemed like every course I took covered it.
For me that was true at the undergraduate level, but it didn't come up too, too much at the graduate level.Quote:
Originally Posted by rdavies