Originally Posted by
Invader
I guess the NFL could schedule the Bills in Toronto game on Thursday night or Thanksgiving? But there it is in black & white, CTV/TSN takes over the 4:00 pm games from Sportsnet and CityTV. This is a real kick in teeth for Rogers who had staked a lot on the NFL... which explains Rogers massive overbidding for NHL TV rights. This shut out TSN, who said they didn't want to pay any more than the $40 million they had been paying for the NHL rights.
This also explains the saturation NFL advertising on the Olympic networks, "The NFL Lives Here!" But no mention of the CFL? I guess TSN is now totally committed to the NFL and perhaps believes the CFL doesn't need any promotion?
TSN has used the popularity of the CFL games to promote the NFL on TSN and CTV. They will rarely promote or even mention Sunday CFL games during CFL broadcasts (while FNF and Sat. games are promoted). TSN runs slickly-produced saturation ads for SNF, MNF and CTV NFL Sunday on CFL telecasts, even if they go head-to-head against a CFL Sunday game (which isn't mentioned). The sad part is TSN is the only media friend the CFL has (had?) CTV and Sportsnet seem to hate the CFL while most other networks largely ignore them.
Maybe if MLSE buys the Argos and with Rogers dumping the NFL, will they become CFL boosters? Yaaaay, Rogers! :love: