Originally Posted by
Hook16
Good afternoon,
As always I appreciate reading the feedback from our passionate group of fans. Some of the issues pointed out Argo1983 are valid and continue to be considered. I know when we launched our renewal campaign I addressed some of the issues around pricing and stadium scaling on this form and via email. I can assure everyone that the decisions the organization makes are made with much consideration and deliberation. From a pricing stand point to remain flat for a 3rd straight season is not the norm in professional sports and although I can appreciate wanting to see a price reductions YOY it is not something that makes sense from a business perspective. It can actually hurt your business long term.
We have seen a tremendous response from our season tickets holders and are in position to see growth in our season ticket base. We are in a much better situation then a year ago and winning the grey cup is not the only reason. We will continue to ensure that you the ticket buyers are treated well, shown respect and given value above just the purchase of your season tickets. This is a process and even winning the grey cup isn't going to automatically make BMO full. What will do this is creative ticketing programs, great marketing and continuing to ensure we get our brand into the eyes and ears of this market.
The merchandise benefits does remain a challenge but I am confident now with our new ownership group (MLSE) that we will more flexibility in-stadium with our merchandise and the ability to give STH their discounts. I am also hopeful the same will apply to concessions giving us the opportunity to provide value here. At this point nothing is confirmed but we are working on both opportunities.
As always I am happy to discuss over the phone (416 341 2726) or through email (mhook@argonauts.ca) any issues, concerns or hopefully positive idea's for us to move forward.
We are heading in the right direction but have much work left to do and we will keep at it.
I hope to see all of you this coming season, including at town hall and fan day.
Thank you and Happy New Year
Michael Hook