Originally Posted by
Gill The Thrill
That's because TSN today would be promoting the crap out of it months beforehand, which of course there's nothing wrong in doing.
I remember taking a media course in 1991 taught by an American and we discussed marketing and advertising in Canada and the US. We even discussed how pro sports was marketed and talked about how the CFL and NFL were hyped and how college sports were marketed in both countries. In his exact words, he told me that, "Canada does not know the meaning of the word hype," in comparison to marketing in the USA. I really could not disagree with him at all.