Originally Posted by
Jon Gonzo
Argo ratings were not good, and this is a cold hard business decision. The media companies (5 main companies) are combining resources from coast to coast which has been very hard on radio and tv, but we are also seeing the same in the print business.
Conventional media usage is going through a revolutionary seismic realignment.
Bell has used the CRTC decision(s) to reason away some of their cost cutting moves. I believe they would happen regardless. The CRTC is weak and relatively useless anyway. They are pretty much a rubber stamp for licenses.
Simulcast won't improve or increase ratings, it will just improve the bottom line for the share holders reports. Simulcast has traditionally failed on terrestrial radio, but failure in presentation is no longer a consideration unless in a cash earning margin.
Argo fans have been marginalized. Toronto is a weak market for CFL Football, so you see it here first. Get ready for other markets to follow, unless they are selling enough time to circumvent the costs of productions, which are not cheap.
This is the new reality in the media business.