Argos media coverage 2017
More positive news coming out of Argos. Expect an announcement about a relationship between The AthleteTO & the team next week. In the halcyon days of print media, the Argos were the talk of the town. Jim Hunt, Milt Dunnell, Pat Marsden and Trent Frayne to name only a few were the voice of the team. I recall experiencing the game, rushing home to watch the highlights on CTV and waiting for the newspapers to read their take on it.
The decline of interest in the CFL in Toronto seems to me to be concurrent with the decline of traditional media outlets. Obviously Paul Wood is best to comment on this area. Surely a workable business model for the new media that will satisfy the thirst for Argos information, can be provided by respected journalists. I am excited that award winning Sean Fitzgerald will provide extensive coverage for the Argos locally. I know he attended the first two days of Rookie Camp.
A relationship between the Argos and The AthleteTO is a sound first step in addressing a number of issues on both ledgers. The team offers first rate social media coverage and now can add a new media platform to get ahead of a rapidly changing media world. The Argos may also provide revenue streams from TFC, The Raptors and TML. New media platforms may be more amenable to the GenZ crowd too.
It looks like The Athlete platform exists in other major NA cities and is a template for the new sports media.
Other revenue streams hopefully will go towards making this sustainable. Maybe they can eventually sell stories back to traditional media.
Just another Argos good news story for a week that provided plenty!
A couple of stories in today's Toronto Star:
https://www.thestar.com/sports/argos...h-letdown.html
POST-DOME ARGOS STILL LOOKING TO MAKE BMO FIELD HOME
During a recent town hall meeting for Argonauts season-ticket holders, a fan asked club management when they planned to make BMO Field their home, and not just a place to play.
Where was the Argos signage, and the giant “A” painted at midfield?
And where were the championship banners?
Team president Michael Copeland assured everyone present that banners honouring the club’s 16 Grey Cup wins would appear this season.
But when crowds will show up at the Argos’ new home is a critical issue with implications for the entire Canadian Football League.
The Argos are the CFL’s oldest club and occupy its biggest market, home to both potential fans and corporate support. But four seasons without a playoff win have led to fan apathy that shrinks the entire league’s footprint.
Last season’s league-wide attendance averaged 24,692, compared with just 16,380 in Toronto. Factor out the Argos and the figure jumps to 25,730.
The Argos enter their second season at BMO cognizant that overcoming inertia at home could restore the team’s relevance and boost business for the whole CFL.
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