Originally Posted by
Argos1983
Agreed -- you should be actively marketing to both the 416 and 905 in different and unique ways --- if only 3000 STH exist in total, its a little silly to say that most STH exist in the city (416), it's irrelevant at those minuscule numbers as obviously you are not drawing anywhere near enough from the 416, and thus targeting one group or the other does not appear to be working (or make sense) - they must cast a much wider net to draw both young professionals who may be in the city, and those with families who are more likely to have moved to the suburbs....and a different approach is needed to attract both groups..... (make it hip and cool for the young professionals - tie it in to a networking kind of thing, give more freedom to roam in the North and South ends for example where people can socialize); and also marketed as a form of inexpensive (more like $50 for a family pack of 2 kids and 2 adults and not $99, maybe a $10 presto card given out upon arrival with each pack to compensate for some of the travel expense - I don't know?) family entertainment that is accessible for those who are coming from further out - free swag for the kids, cheap kids ticket, free popcorn in the family section (it's dirt cheap so it's no great expense etc.)