Originally Posted by
Tau Ceti
I agree with the overall sentiment of this post but I don't think Argo profitability is much at issue here. No one wants to lose money, obviously, and MLSE will focus on at least breaking even. But a million or two profit or loss on basic operations is not going to move the needle with a conglomerate the size of Rogers.
What they're after is a seat at the table when CFL television rights are renegotiated in 2021 and the hedge this gives them if Blue Jay content disappears. More ambitiously, there's also the TSN stranglehold on NFL rights to think about. A small move on the chessboard brings them closer to snagging some of this content.
What I find astonishing is that Bob McCown, greatest sports mind of his generation, can't seem to figure this out. He is so utterly and unshakably focused on the Argos as failure in Toronto that he can't understand the larger economics of gridiron across the country.