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"capture out-of-home viewing (hotel, vacation home, office, bars and restaurants -- only if the sound is on)"

http://www.tvb.ca/pages/ppm+measurent_htm

I don't know how much more promotion they can do compared to what they did last year. Maybe changing their focus from mass media to a more grass roots approach will help.

If they didn't include the Argonauts it must have been a pretty short video.

We support all the Toronto teams except the leafs but we're only passionate about hockey and the CFL.