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A lot of it has to do with who tunes in. I doubt a lot of the Curling or Figure Skating fans are regular listeners to sports radio. Their own audience surveys whould show that, so why talk about it.

But will that result in a permanent Raptor Ratings increase and a new love of American Basketball in Canada? I doubt it.

I think if the NBA had it's druthers, they would never have expanded into Canada in the first place. It's been a disaster from the start. The Grizzlies died and the Raptors would have followed if not...