I have to give the CSA and Umbro credit in this regard because they have stepped up the advertising. The subway is full of posters and I have seen them around town on billboards in a few places. Far better then the non-existent advertise done for 2010 World Cup Qualifying, though those games were in Montreal.
Lack of knowledge is another issue. I can understand with the amount of soccer that is going on that it can get confusing as to what is what.
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