Along the same line Rogers themselves could easily own the Argos and be a main private source of funding of a new stadium in the GTA outside the city. Problem is that they left the CFL for dead a few years ago and now are too stubborn to admith they were wrong.
Owning the Argos in a new stadium would first change their perception of many people.
As for their reasoning for not owning the Argos is because they have no rights to Televise the CFL games. However, there are many other ways in which they could profit off of their media outlets and the Argos.
First bringing the Argos radio back to their Radio Networks and Broadcast the games not just in Toronto but in other regions as well inside and out of Ontario.
A weekly show on the Argos on at least Rogers Sportsnet Ontario and Nationally on sportsnet 360.
Sale of Argos merchandise at Blue Jays games and other events at RC as well as selling Blue Jays Merchandise at Arogo games synergy.
Right now when the CFL needs a go to place to host the Grey Cup Vancuouver, British Columbia, and the Lions have been smart enough to support the CFL and with the Grey Cup bringing in records amount of revenue of all kinds for team city province and stadium as well as TV ratings.
CFL and TSN partnership would love to have more Grey Cups in Toronto at Rogers Centre and Rogers has the media outlets to promote it at no additional costs.
But they won't will be their loss and be someone else gain