There is no way TSN would eliminate the brand equity it has built up with FNF, and in any event the network is always going to need multiple days to show games. Fridays will always be part of that. I suppose the Argos could be exempted from hosting games on Fridays (as Montreal seems to be because of its agreement with McGill) but I can't see the other teams agreeing to let Toronto have only weekend home dates while everyone else has to do Fridays and some Thursdays. Montreal has home games on Thursdays as well as weekend days.
You are right that there are a lot of fans on the Lakeshore Go line, and that there is no location that will make everyone happy. The Argos' challenge is to choose a location that minimizes the erosion of existing fans and maximizes the influx of new fans. I have a hard time seeing how a stadium at either far extreme of the Lakeshore line (i.e. in Pickering or Burlington) would achieve that goal.
Yes, the western suburbs are more likely to be Ticats fans than Argo fans, but it's a pretty meaningless statistic. My perception is that there are very few Ticat fans in Mississauga, a few more (but still a small number) in Oakville, and relatively equal support for both teams in Burlington. There may be no Ticat fans whatsoever in Oshawa/Whitby/Pickering, which would make the "more likely" statement true, but if there is one Ticat fan in Mississauga and none in Pickering, that doesn't make it worth abandoning the comparatively much larger group of Argo fans in Mississauga.
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