If the CFL wants to hold onto its fanbase they should schedule more games on Sunday afternoon, providing an alternative for football fans who don't follow the NFL. One CFL game on Sunday afternoon usually draws higher ratings than all the NFL games combined in that timeslot (CTV1 + CTV2 + TSN2) although NFL ratings have increased in recent years and have exceeded some CFL Sunday games. Bell has been aggressively marketing CTV NFL Sunday games to Canadian football fans during the popular CFL broadcasts (but in contrast Sunday CFL games seem to be rarely promoted during CFL games or anywhere else?)

I understand Bell would prefer the CFL not to schedule games on Sunday, thus maximizing their NFL audience...but this isn't necessarily good for the CFL.

If the CFL doesn't compete with the NFL on Sunday, football fans will have to no choice but to watch the NFL. The risk is they might like it and not bother watching the CFL. Normally you want to meet your competitors head-on, not retreat and give them prime visibility. But it may be too late for the CFL with the NFL catching steam in Canada and the CFL perceived as second best in many markets.

Clearly football fans want to watch CFL on Sunday but mainly the one's complaining want to watch the NFL too (this list includes every sports writer and editor). So they suggest the CFL should take a hike on Sunday so they can revel in the NFL glory without guilt or impediments.