Mr. Braley is only in this for the money? You can't be serious? He lost a reported $20 million in his first 8 years of Lions ownership. He has broke-even or turned a small profit since then. Yes, the recent Grey Cup in Vancouver was a huge money-maker with profits doubling any previous Cup. Ditto GreyCup100. But I highly doubt that is Braley's motivation for owning two CFL teams. Without him buying the Lions in 1998 the team would have likely folded (a 7-team league?). Without him buying the Argos the league would have been forced to operate the franchise...and beg somebody to buy them. Bell, Rogers, MLSE all took a pass (and will miss out on $10-$15 million profits on the Grey Cup.)
We should not forget that Bell/TSN/Rogers (and probably MLSE) are huge NFL-backers in Canada. Bell is largely using the huge CFL TV audiences to promote their NFL games (but with very little CFL cross-promotion during their NFL broadcasts). While the NFL is not planning to put a team in Toronto at this time, there is still tons of money to be made from the NFL in Canada. The conglomerates might make $20 million on the CFL broadcasts, but could earn $40 million on NFL games (despite lower ratings the NFL ads cost more). If Toronto were to ever land an NFL team (eg. economic downturn in the U.S. or if the NFL wanted to grow their market and expand internationally, where better than Toronto?) the NFL games could earn $100 million or more to the broadcasters. The mere existence of the CFL/Argos is an impediment for a NFL team to gain the hearts of local football fans (over 50% of southern Ontario football fans prefer Canadian football and more follow the CFL than the NFL, according to recent surveys).
Despite Gooddell's wishy-washy pronouncements, we should not discount the NFL's lure to the Toronto sports media monopolies. They've had plenty of opportunity to support the CFL, but have done nothing but throw barbs in their path (like Rogers pronouncements they were withdrawing all sponsorship of the CFL and they won't be bidding for the TV rights in 2013, ect). Thanks for nothing. Rogers and MLSE are the last people on the planet I would ever want running the Argos (into the ground).
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