It's all part of the game day package. I'm glad many here have strong opinions about the overall experience.
(Also the helmet car doesn't look like the old helmet car either. And the band doesn't look like the old band - http://www.argonotes.com/Images/2004/ARGOS%201960's.jpg )
Faster + Louder = Better
The Carlsbird was great back in the CNE Carling O'Keefe era. Noticed the Jason but a mascot is a mascot. I did enjoy seeing the Helmet back at the opening day.
I think you would look sharp in the matador outfit.
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