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  1. 07-03-2014, 01:45 PM #1
    Neely2005
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    Lightbulb Argonauts Marketing

    It seems that the majority of the Posters on this Forum are unhappy with the Argonauts marketing.

    I'm creating this Thread for 2 reasons:

    1. To get a list of the Marketing that the Argonauts are doing.

    2. To get a list of what you think that they should be doing.

    So instead of just complaining let's hear your ideas.

    Here's what I've heard from the Argonauts this year:

    Radio ads on FAN 590.
    Radio ads on AM 640.
    Radio ads on TSN 1050.
    Radio ads on Q107.
    Local TV ads.
    Home Opener contest on Global TV Toronto
    Home Opener contest on Q107.
    Home Opener contest on 94.9 The Rock.
    Twitter postings.
    Facebook postings.
    Instagram postings.
    Email blasts.
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  2. 07-03-2014, 02:11 PM #2
    T-Bone
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    Looks like they will be giving out magnet schedules after the game on Saturday.
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  3. 07-03-2014, 02:29 PM #3
    matthew
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    How about their own app with the ability for push notifications to keep the team in the face (or in this case home screen) of the phones owner quite often. I don't need the magnet schedule I download the ical which is perfect.
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  4. 07-03-2014, 02:49 PM #4
    Neely2005
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    An App would be nice but it needs to be better than the current CFL Apps. The CFL Apps for BlackBerry 10 and the BlackBerry PlayBook aren't very good at all.
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  5. 07-03-2014, 02:57 PM #5
    Argocister
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    Should have been posted here.....


    ..........Someone has to get out there and be energetic and visible and preach the gospel. They need someone to slay dragons and put out fires ..........
    They need some crazy advertising group to stage Jason doing exactly that.... putting out fires! (especially at portable training facilities) .... fighting dragons... at dragon boat races, or down by the Aquarium. .... or the tall ship fighting the pirates trying to escape with Argo fans prior to a home game.... Jason can get us there!.....

    (sorry, work after a long weekend is way too much of a drag before the home opener.... I should have taken it off)
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  6. 07-03-2014, 09:10 PM #6
    Deerkeeper
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    Well there has been an effort up here in Barrie. Local radio stations are having ticket contests, and a local transportation company is offering a ticket and transport package to the home opener. Not sure how they are doing with that, but I sure hope they are having success.
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  7. 07-08-2014, 11:15 PM #7
    Neely2005
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    I've been seeing online advertising for this weekends game the past few days.
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  8. 07-12-2014, 09:44 AM #8
    Neely2005
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    Quote Originally Posted by Neely2005 View Post
    I've been seeing online advertising for this weekends game the past few days.
    Just saw some more Argonauts advertising on www.sportsnet.ca
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  9. 07-12-2014, 10:51 AM #9
    Argocister
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    Quote Originally Posted by Neely2005 View Post
    Just saw some more Argonauts advertising on www.sportsnet.ca
    Mmmmm..... Must have been a short ad as I didn't see it .... Or maybe not in my area? At least the CFL articles were listed at the bottom of the page.
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  10. 07-12-2014, 11:41 AM #10
    bluto
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    Quote Originally Posted by T-Bone View Post
    Looks like they will be giving out magnet schedules after the game on Saturday.
    glad for that. still have the 2010 jersey magnet on my fridge.
    #MAKEARGONAUTSGREATAGAIN
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  11. 07-12-2014, 11:57 AM #11
    Deerkeeper
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    Saw a really good ad for tonight's game on Global TV on Friday.
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  12. 07-12-2014, 11:48 PM #12
    DanTheFan
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    Quote Originally Posted by T-Bone View Post
    Looks like they will be giving out magnet schedules after the game on Saturday.
    Got one on my fridge, and another one I brought to work to spread the love.
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  13. 07-13-2014, 04:13 PM #13
    Neely2005
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    Should probably also point out that they give out free full colour Programs / Posters at every home game.
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  14. 07-13-2014, 07:49 PM #14
    1argoholic
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    Braley has his fat ass sitting tightly on his wallet on the Toronto side of his pants. Thus no marketing at least in Toronto but I'd bet BC is marketed to the teeth.
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  15. 07-13-2014, 08:11 PM #15
    ArgoGabe22
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    I'll share a few things from my subway trip.

    1) On the way there a young man asked if the Argos were playing tonight? He is aware of the win over the Riders but just didn't know that they played two home games in a row. Told me he would try to make it down to the Dome.

    2) After the game someone asked how did they do? After I told him he mentioned how they are winless. Clearly not aware of their win over the Riders.

    Are they not paying attention or is it really down to marketing?
    Argos Season Ticket Holder 2016-2021.
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  16. 07-13-2014, 09:16 PM #16
    AngeloV
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    Quote Originally Posted by 1argoholic View Post
    Braley has his fat ass sitting tightly on his wallet on the Toronto side of his pants. Thus no marketing at least in Toronto but I'd bet BC is marketed to the teeth.
    I used to love the way Jim Hunt used to always refer to him as the millionaire with the 5 cent hair cut.
    It's us vs the rest of the country
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  17. 07-13-2014, 11:06 PM #17
    argolio
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    Quote Originally Posted by Neely2005 View Post
    Should probably also point out that they give out free full colour Programs / Posters at every home game.
    Okay, but that doesn't really do much to attract new people to the game.
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  18. 07-14-2014, 07:03 AM #18
    paulwoods13
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    Quote Originally Posted by ArgoGabe22 View Post
    2) After the game someone asked how did they do? After I told him he mentioned how they are winless. Clearly not aware of their win over the Riders.

    Are they not paying attention or is it really down to marketing?
    I think it's down to the fact that people -- especially young people -- are not consuming news through any of the traditional vehicles. I would hazard a guess that the person you spoke to does not read the paper, watch TV news or listen to news on the radio, but instead gets his/her "news" through some sort of online vehicle that is tailored only to his/her direct interests. Not a good way to become knowledgeable about the world as a whole.
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  19. 07-14-2014, 07:31 AM #19
    Neely2005
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    Quote Originally Posted by argolio View Post
    Okay, but that doesn't really do much to attract new people to the game.
    No but as per my OP I was trying to compile a list of all the Marketing that the Argonauts have done this year. Many of the things in my OP should be attracting new people.
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  20. 07-24-2014, 05:18 PM #20
    Will
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    FWIW, the Argos VP of Marketing Beth Waldman was let go today.
    TORONTO ARGONAUTS FOOTBALL CLUB
    GREY CUP CHAMPIONS: 1914, 1921, 1933, 1937, 1938, 1945, 1946, 1947, 1950, 1952, 1983, 1991, 1996, 1997, 2004, 2012, 2017, 2022


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