For Argo season ticket holders in 2016. At least 100 bucks off Grey Cup tickets and 100 bucks off an Argos jersey. We need more fans wearing team merchandise.
Rent out the Molson Amphitheatre at least for the opening game. Get a great band.
Have a team ambassador like Drake for the Argos.
Have a Canadian qb contest just before training camp. The best Canadian gets a practice roster spot for the entire year.
Have a gate named after Argo great Pinball Clemons.

Your thoughts,