don't really have walk ups any more. with ticketmaster now you can pick your seats and then can print their ticket or show their phone, plus there are no blackouts on tv anymore. gameday ticket booths are more for helping customers than selling tickets now.
prefer 100% season ticketholders .. then my tickets are valuable and i can sell if needed on secondary market.
Then people are forced to continue to renew your season tickets and you have a more stable fan base.
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