Must grow youth football in the city, most likely flag or touch due to cost and parental concerns. The goal should be to have some sort of Football team at every high-school and middle school in the city within the next ten years. Give every player a free ticket to a game and discounted tickets to all other games. Have a championship day at the stadium, where all the finals are played. Have Argo players, Jason, the cheerleaders on hand and give-a-ways to promote the Argos to the parents and student spectators.

Go after every rec adult athlete in the city. Such as, offering every team in the ASHL (Adult Safe Hockey League) heavily discounted tickets and a free tailgate pass if they get 10 tickets. Most of my hockey team, average age 30, would need the incentive of partying with friends and like $10 tickets to go to an Argo game. Make an annual ASHL day on the best tailgating day, such as a Saturday against Hamilton. I believe in the tailgate as a draw moving forward, the Argos need the average sports fan to check it out in person, see it's a big deal and have a good time.

They need a townhall for STH for sure, most likely before renewals to help defuse all the disasters from this season both on and off the field.