"If I was Michael Copeland" - Ideas for Argos off-the-field 2017 Thread

[S.A.C.]

http://www.tsn.ca/cfl/video/how-to-f...toronto~987914

When he mentions needing the minor league hockey/baseball approach targeting groups sales, the only relevant example I can think of would be the Marlies. I don't pay much attention to them, but I was under the impression that they've usually had only small crowds except for 2 or 3 times a year when they have 11 a.m. weekday games and arrange for a few thousand school kids to be there.
http://www.marlies.ca/tickets/SchoolGroups.asp

I don't understand how that could apply to the Argos, since it's not realistic to suggest having a weekday game start at 11 a.m.!