I'm not sure the Raptors are a good example. Did they really build the Raptor brand? Besides maybe the last season, have you ever had a problem getting a Raptor ticket? Of course they can market something, they have more money then you or I combined will ever see in 10 lifetimes, but they never convinced me to be a Raptor fan. I admit I slightly cheered them on when they were in the playoffs, but only because they were a Toronto team. I did the same with TFC. It had nothing to do with MLSE. But that's just me.
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