Originally Posted by
Gill The Thrill
Like what...could you name any marketing and promo opportunities that were squandered? I bet you can't and that it's all assumption on your part. Hypothetically you could be critical and say he didn't market players in those championship teams, but one can also hypothetically note that CFL players are not that marketable compared to Canuck players in Vancouver, or the Leaf, Blue Jay and Raptor players in Toronto. Every member of those teams who play in leagues considered the big 4 Major Leagues in North America are more household names than any BC Lion in 2011 or Toronto Argonaut in 2012. I'm not saying that's proper or right, just saying that's the perception.
The Lions may have won the Grey Cup in November 2011, but they also started that season 0-5 in the summer, after the Canucks had just played in the Stanley Cup Finals. Who were advertisers looking to sell their products in 2012 in Greater Vancouver...the Sedins, Ryan Kesler, and Kevin Bieksa...(even Roberto Luongo) or Travis Lulay and Simon Elimimien. Not saying it's right, just saying what the perception is. The high turnover rate in football rosters does not equate to advantageous marketing oppurtunities. An example is the career of 2012 Grey Cup MVP, Chad Kackert, a favourite of mine. Sure, I know who he is because I follow the CFL and the Argos ardently, but most don't, and really, what's Kackert done since that great performance in winning the mvp of the 2012 Grey Cup. Tough to market a guy who has been injured and not maintained that level he once did. It may not even be his or the Argos management and coaching staff's fault, (debatable) but that's just how it is perceived. Other guys that were major contributors on that 2012 Grey Cup winning team disappeared as quickly as they came on the scene...Watkins left for Edmonton, Ahmad Carroll retired 3 days after the game, and Pacino Horne was also gone...and that was just in the secondary. It's been 4 years now, and these guys still haven't been replaced with capable players to even come close to contending for a Grey Cup. How could you market and promote that.
I know the Argos were in trouble this year, when nobody other than Ricky Ray was marketed...along with the refurbished stadium. New stadiums may provide a better atmosphere as BMO did, but they don't necessarily win football games as the Argos proved this season past, but I digress.
Bookmarks