And which game do you think was more profitable?
In most cases, even after the price drop. Grey Cup ticket prices at the cheapest sections were 4x more and in the more expensive sections 7-8x more. Regardless how many "giveaways" there may have been.
The barometer is novelty in this case, a MLS had to go from hosting at a neutral site to what they do now because had this game been hosted somewhere else it probably wouldn't have sold out. I mean, the 100th Grey Cup sold out before the first regular season game that season, in June. Is that an indicator for the barometer of the market?
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