I mean he took a team that had been in the doldrums for much of the 1950's and 1960's and led them back to respectability. Yes, he never could win the big one, but wasn't the poor season in 1972 influenced by Joe Theismann getting hurt than anything else? It seems that after he left the team went into free-fall that they didn't recover from until 1982 (yes I know he'd been brought back).
Also, as a GM he seemed pretty adept at bringing in talent. Players such as Gil Fenerty, Reggie Pleasant, Selwyn Drain, Willie Pless, Ed Berry, Jerald Baylis, Glen Kulka and I think Darrell Smith were brought in under his watch.
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