Primary Logo Change

**paulwoods13** · 03-07-2017, 12:07 PM

Based on the toques some subscribers have received, and some chatter on social media, it is looking increasingly like the team is eliminating the "shield" logo and going with a plain white A, possibly without any hint of double blue. If this is true, I will be sad. While I'm one of those who thinks the 1978-89 boat logo is the best in team history, the current one is also very nice. The shield design, with rivets and both blue colours, is sharp and attractive IMO, whereas a simple A (without piping, if the recent images are anything to go by) is plain and unimaginative. I guess we'll find out in the days to come whether we are going to plain A as our primary logo.

**Neely2005** · 03-07-2017, 12:10 PM

I agree. The boat logo is the best and the shield logo is second best. I'm not a big fan of the plain white A logo. Hoping that we don't lose the double blue.

**Mightygoose** · 03-07-2017, 12:45 PM

The boat logo is still my favourite though the shield logo never really grew on me. If the plain A is like what they have in the signature collection, I'll like it just with a shade of the light blue.

**Wobbler** · 03-07-2017, 01:10 PM

New branding is up at the @TorontoArgos offices! #Argos #CFL pic.twitter.com/5rpnfcXchi
— Tyler Puley (@Tylerpuley) March 3, 2017

**PullTogether73** · 03-07-2017, 01:26 PM

A serious step back into the early 20th century if true.

The CFL is reverting back to an alphabet league.
A is for Argonauts.
R is for REDBLACKS.
W is for Winnipeg.
EE is for Edmonton Eskimos.

B is for boring.
U is for unimaginative.

**OV Argo** · 03-07-2017, 01:49 PM

I'm sure this brilliant ownership team would have consulted with fans and long-time CFL participants or watchers (ex-players for example) before doing this.

I like the current shield. but IMO the Jason logo with the shield was better (though should not have been teal blue replacing the traditional light blue).

The old boat logos were great IMO - but let's not confuse the 2 or say they were equivalent - the older one with more detail was 10 or 100 x better than the subsequent more cartoonish one - IMO - old boat logo with "pull together" on top and Toronto inscribed at the bottom = best logo all-time in ALL sports (IMHO).

**ArgoGabe22** · 03-07-2017, 02:06 PM

I have always maintained the A to just be their own brand - not official CFL suppliers like Adidas and New Era. Soccer teams in Europe make official fan wear that's not made by the big brands all the time. If official clothing by Adidas features this simplier logo, then I'm be convinced a change is coming. FWIW Copeland also brought back the boat logo at the tailgate.

**argotom** · 03-07-2017, 02:15 PM

Originally Posted by Neely2005

I agree. The boat logo is the best and the shield logo is second best. I'm not a big fan of the plain white A logo. Hoping that we don't lose the double blue.

Agree.

**paulwoods13** · 03-07-2017, 02:16 PM

Originally Posted by OV Argo

I like the current shield. but IMO the Jason logo with the shield was better (though should not have been teal blue replacing the traditional light blue).

The old boat logos were great IMO - but let's not confuse the 2 or say they were equivalent - the older one with more detail was 10 or 100 x better than the subsequent more cartoonish one - IMO - old boat logo with "pull together" on top and Toronto inscribed at the bottom = best logo all-time in ALL sports (IMHO).

It wasn't teal blue, it was slate green.

The 1960s boat logo was beautiful, but way too busy to look good on a helmet IMO. (Possibly for that reason, it was never actually on a helmet. But a simplified version appeared around 1965 -- now that one was cartoonish.)

**Will** · 03-07-2017, 04:11 PM

I'll wait until an actual reveal is done before passing judgment on this.

**BATKINSON001** · 03-07-2017, 04:44 PM

I believe the A is the new standalone brand by the team, since the I think they don't have the rights to use the double blue shield logo, Adidas has those rights.

**paulwoods13** · 03-07-2017, 04:52 PM

Originally Posted by BATKINSON001

I believe the A is the new standalone brand by the team, since the I think they don't have the rights to use the double blue shield logo, Adidas has those rights.

How could that be? The Adidas deal was league-wide. Surely the league would not have signed any deal with a supplier that cedes control of its trademarks. And why just one team affected?

**BATKINSON001** · 03-07-2017, 05:01 PM

Originally Posted by paulwoods13

How could that be? The Adidas deal was league-wide. Surely the league would not have signed any deal with a supplier that cedes control of its trademarks. And why just one team affected?

Maybe adidas has an exclusivity ideal.

**Argo57** · 03-07-2017, 06:10 PM

Originally Posted by BATKINSON001

I believe the A is the new standalone brand by the team, since the I think they don't have the rights to use the double blue shield logo, Adidas has those rights.

That would be idiotic if true.

**Argo57** · 03-07-2017, 06:18 PM

Originally Posted by OV Argo

I'm sure this brilliant ownership team would have consulted with fans and long-time CFL participants or watchers (ex-players for example) before doing this.

I like the current shield. but IMO the Jason logo with the shield was better (though should not have been teal blue replacing the traditional light blue).

The old boat logos were great IMO - but let's not confuse the 2 or say they were equivalent - the older one with more detail was 10 or 100 x better than the subsequent more cartoonish one - IMO - old boat logo with "pull together" on top and Toronto inscribed at the bottom = best logo all-time in ALL sports (IMHO).

I'm a diehard Boat Logo guy (1976-88) version, think it it one of the best logos ever in any league.
The current shield has grown on me however the new plain A logo lacks imagination and creativity (no surprise there) and smacks of a college football team IMO.

**BATKINSON001** · 03-07-2017, 06:19 PM

Originally Posted by Argo57

That would be idiotic if true.

Yup. The team and the league have done stupid stuff before.

**Argo57** · 03-07-2017, 06:20 PM

Originally Posted by BATKINSON001

Yup. The team and the league have done stupid stuff before.

The tail wagging the dog I'm afraid, if true?

**paulwoods13** · 03-07-2017, 06:35 PM

Originally Posted by BATKINSON001

Yup. The team and the league have done stupid stuff before.

is there any actual evidence for this claim, or are you just spit-balling? And again, why would a deal with Adidas be different for one team? I'm pretty sure the league got its house in order with respect to collective ownership of trademarks in the mid-1980s.

**paulwoods13** · 03-07-2017, 06:38 PM

The fact that Adidas and the CFL are still partners on uniforms and merchandise makes this claim completely un- (as opposed to in-) credible IMO.

**Neely2005** · 03-07-2017, 06:49 PM

Originally Posted by paulwoods13

is there any actual evidence for this claim, or are you just spit-balling? And again, why would a deal with Adidas be different for one team? I'm pretty sure the league got its house in order with respect to collective ownership of trademarks in the mid-1980s.

He's spit balling. There's no way the league would sign away the rights to their intellectual property.