Primary Logo Change

[BATKINSON001]

He's spit balling. There's no way the league would sign away the rights to their intellectual property.

I probably am, but how else could you explain for their not using the normal shield logo on their non adidas merch.???

[AngeloV]

I probably am, but how else could you explain for their not using the normal shield logo on their non adidas merch.???

Don't think it has anything to do with it. I was just looking at some items on the Argos shop. They have both A and Shield logo on items under the Mustang brand.

[ArgofanIan]

I like the "A" because it reminds me of the 1960's uniforms... but would like to see or keep some double blue if at all possible.


I hope at some point the Argos use a third Jersey that uses the Boat logo.... it would be neat if there could be a fan input or a vote or in stadium ballot.... to pick this third jersey... I would worry a non CFL marketing person might not understand or do this correctly.... I like the "A" but wish we could also have a version of the boat logo as a third jersey.

[matthew]

I love it. Simple and clean.

[jerrym]

Based on the toques some subscribers have received, and some chatter on social media, it is looking increasingly like the team is eliminating the "shield" logo and going with a plain white A, possibly without any hint of double blue. If this is true, I will be sad. While I'm one of those who thinks the 1978-89 boat logo is the best in team history, the current one is also very nice. The shield design, with rivets and both blue colours, is sharp and attractive IMO, whereas a simple A (without piping, if the recent images are anything to go by) is plain and unimaginative. I guess we'll find out in the days to come whether we are going to plain A as our primary logo.

I'm surprised that they both drop the double blue colour pattern and a picture type symbol. A picture is worth a 1,000 words, so it must be worth at least 5,000 letters in terms of leaving an impression. To me the boat was both the best visual symbol and tied into the name Argonauts. The shield, while not quite as good IMO, did suggest a warrior mentality ready for a fight, which typifies a large part of what is needed to win in football.

[Neely2005]

Don't think it has anything to do with it. I was just looking at some items on the Argos shop. They have both A and Shield logo on items under the Mustang brand.

Just an FYI the free toques did come in a Mustang bag/envelope.

[Argo57]

I'm surprised that they both drop the double blue colour pattern and a picture type symbol. A picture is worth a 1,000 words, so it must be worth at least 5,000 letters in terms of leaving an impression. To me the boat was both the best visual symbol and tied into the name Argonauts. The shield, while not quite as good IMO, did suggest a warrior mentality ready for a fight, which typifies a large part of what is needed to win in football.

Well stated Jerry, letter logos are boring IMO.

[ArgoZ]

I wouldn't mind the white A with dark blue background if it had blue piping. It is weird how Adidas does not use this logo and the Argonauts use it almost exclusively. The large shield logo outside the stadium looks like it's here to stay, so I would anticipate the continued use of both logos for time being.

[paulwoods13]

Attachment 852Attachment 852

If we do abandon the shield, does anyone seriously think the one on the left is more attractive than the one on the right?

[R.J]

While I'd love to see a modern version of the boat logo, I'm not opposed to going with the A and going heavy oxford blue.

[Wobbler]

I suggest using (Link) for image embeds. The vbulletin attachment system is dumb, IMO.

[Kenners]

I love it. Simple and clean.

I agree 💯

I also believe it appeals to a lot more casual fans. I use my Owens plain A snapback and my cousin was a big fan. Like the Yankees cap, the more people see it the better for the team IMO

[matthew]

I am a fan of the 60's boat logo (have the sweatshirt and shirt) but its only good for banners and letterhead. It think the way that teams are branding themselves these days is the direction of the single letter. The 70's boat, while classic, looks dated and IMHO should be a third jersey/helmet combo at best.

I happen to love the retro pics of Joe T in the single "A" helmet. Its simple and classy. The question really seems to be what part the two blues may play on the helmet. I hope they keep the jerseys.

[Harpastum]

Hey (to all you complainers) - it's a free hat - if you don't like the plain "A" logo - don't wear it!
I can't see them dropping all the other logo versions - doesn't make good business sense...
So go online & buy the logo merchandise you do like - & at a 10% season seat holder discount don't forget.
Hahaha

[ArgoGabe22]

Yes its free but if i'm wearing this and I want to promote my support for the Argos, no one will know if it's the Argos if its just a plain white A. It just looks like a generic brand like H&M, Gap etc. I really hope they don't go full time with just this on their clothing.

Abercrombie & Fitch or @TorontoArgos? No one will know you are wearing Argos clothing if it's just a plain white A @CFLSara pic.twitter.com/c4ZE0mEIxA

— DoubleBlueBlog (@DoubleBlueBlog) March 10, 2017

[paulwoods13]

There's at least one US college (Auburn?) using similar logo. And the NFL's AFC logo is also similar.

[Argo57]

There's at least one US college (Auburn?) using similar logo. And the NFL's AFC logo is also similar.

Yes sir, Arizona as well.
Simple varsity style letter A, pretty unique!!
Jerry summed it up nicely (post#25).

[Neely2005]

Yes its free but if i'm wearing this and I want to promote my support for the Argos, no one will know if it's the Argos if its just a plain white A. It just looks like a generic brand like H&M, Gap etc. I really hope they don't go full time with just this on their clothing.

Abercrombie & Fitch or @TorontoArgos? No one will know you are wearing Argos clothing if it's just a plain white A @CFLSara pic.twitter.com/c4ZE0mEIxA

— DoubleBlueBlog (@DoubleBlueBlog) March 10, 2017

Yeah I don't think a lot of people even know that it's an Argonauts logo.

[PullTogether73]

There's at least one US college (Auburn?) using similar logo. And the NFL's AFC logo is also similar.

Yes sir, Arizona as well.
Simple varsity style letter A, pretty unique!!
Jerry summed it up nicely (post#25).

Yeah I don't think a lot of people even know that it's an Argonauts logo.

Seriously.
Actually, both the Arizona Wildcats logo and the AFC logo have more substance than the single plain, monocolour letter of the Argonauts.
And Alabama's 'A' is stylized, and has been used for decades.
A plain 'A' on a hat or sweatshirt gives no indication of any team affiliation.

[Wobbler]

I don't care much about logo/jersey design, but I like the "A". If people in Toronto see it often enough they'll figure it out. That first part is the tricky bit...