Copeland said that while he didn't want to criticize previous ownership, the truth is that a lot of the negative sentiment towards the Argonauts is a direct result of the half-assed or non-existent marketing and promotion efforts of the previous regimes. It will take people a while to realize this franchise is only first class from here on out.
I think he also made a point of mentioning that some of the previous ownership groups simply did not have the resources needed to put together a proper marketing & promotional campaign.
TORONTO ARGONAUTS FOOTBALL CLUB
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