Beat the bushes at the grassroots. Get a big, aggressive and enthusiastic sales team to scour the city and work on GROUP SALES. Sell the experience, the players, the team. Strive for continuity with a roster. Boys and Girls Club, Knights of Columbus, YM/YWCA, Make a Wish, Legions. Get someone on the fringes like in KW, Newmarket, Keswick, Oshawa....working class & corporate.

The deals of today will be the regular customers of tomorrow if the experience/ and the team is good enough!