Last year the CFL linked up with You Can Play to launch a create a new set of apparel aimed at helping to diversify its fanbase.

The line of lifestyle headware and apparel is the next step in the relationship between the CFL and You Can Play and highlights the League’s commitment to equality and diversity. It features New Era hats and stylish items from Levelwear, including t-shirts and polos, and is supported by all nine CFL teams and several CFL licensing partners. 25% of the proceeds from the sale of these items will fund You Can Play’s activities and outreach within Canada. ...
a celebration at Bymark in downtown Toronto will follow and signal the coming together of the sport community and LGBTQ leaders to commemorate this partnership. The launch will feature remarks from the Commissioner regarding the CFL’s commitment to creating safe and welcoming spaces for all athletes, staff, and fans to play, work, and cheer. ...
“We are incredibly excited to share this important opportunity with fans of every CFL team to show their pride,” said CFL Commissioner Jeffrey L. Orridge. “We have a deep commitment to LGBTQ inclusion on the field, in the stands, and in our boardrooms, locker rooms, and front offices. I’m proud that our strong partnership with You Can Play is reaching this new level, and we’re looking forward to furthering this relationship.”“You Can Play is extremely proud to partner with the Canadian Football League in providing a way for teams and fans to show their support for LGBT athletes, coaches and fans,” said Glenn Witman, Co-Founder of You Can Play. “This merchandise will be worn with pride by fans of both the CFL and equality.”
https://www.cfl.ca/2016/06/16/cfl-la...-apparel-line/