Yah, I didn't find the article particularly enlightening or helpful in terms of Argonauts marketing.
However, as a topic, I found it worth exploring.

I don't believe The Athletic is (currently) set up to do game analysis and strategy for the Argonauts either.
Leafs are where the money is and that is where the bulk of the resources go, therefore, more team/game analysis on the Leafs.
As we all know, the Argonauts following doesn't warrant greater resources currently.