Argo Hype

[Tobin Rote]

In this day and age, it's very difficult for established organizations (including sports franchises) to create buzz in the ways that worked years ago (mainly with print, radio and TV). Today, people mainly create their own "buzz" on social media. One of the most clever things I've seen in connection with the Argos of late was the stuff on social media from the Leafs' Mitch Marner enjoying the home games in a private suite with his buddies.

Beyond all that... since the stadium issues have largely been fixed... the performance of the team now becomes extremely important. In this area, we're certainly off to a good start. This year's team seems committed, talented and (perhaps due to new leadership) highly professional. A strong play-off caliber season... hopefully followed up by some real noise once they get there... would go a long way towards inching the attendance numbers up as this season progresses. More importantly, it would provide a solid base for next year's season ticket drive. To that end... I really feel that the ability to keep Ricky Ray healthy and productive is actually very important to the long term future of the Argonauts.