Last year I mentioned that every team should do a women's day game. Get all the women out for something special.
Have the young girl who did the commercial tour that day. Tie it to Breast Cancer awareness or a donation to Women's C hospital. Seems to fit the CFL you can play theme

Also a minor football or minor athletics day- special price for students - high school or anything. Let all the kids put their school name on the ballet and draw it at 1/2 time. Wear your team jersey. The Monday night game with the bobble head give away - maybe 1 or 2 schools win something using the 50/50 money. Something pasted under the seat for a couple of them? Jersey giveaways. Flag football kits for the schools. 4 Grey Cup tickets if there are any left. Send out a bulletin to all the local schools - might be fun. Do it in Sept

Spending money for this kind of marketing is money well spent.