There are a few things they can do, and I'm pretty sure they are considering them altho likely not until next year:

1. Reduce the number of price points (someone said there are 13 -- need about five). AV has mentioned this many times.

2. Reduce prices in general.

3. Slash prices on the east side, which is where the cameras point. That side is too hot to be comfortable on a sunny day, and tickets over there are worth less (and should be priced lower), IMO.

4. Provide strong incentives for existing STHs to increase the number of tix they buy. Honestly, it might make sense to offer two tix for every one currently purchased, to get more bodies into the seats. Once people go they will find a great atmosphere, and that translates into future sales.

5. Give tickets away to kids' groups (football teams but also other sports) and very cheap tix to the adults who accompany them. Need to get kids hooked. It appears this is already happening.