That's because today's bigger athlete is training differently where even the big QB's are now very athletic and mobile. The mobility advantage of a small athletic QB is no longer there.
As for paying more to get marquee guys up here, there are still only so many you can get, even for a million a season. The days of Leo Cahill being able to offer more money than the NFL to steal players were generations ago. It will never happen again. They just need to market the players they have here better, and if necessary go door to door to sell their brand to the general public. Bobby Ackles did this in B.C. when he was alive and they flourished for a few years because of it.
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