Upcoming Offseason

[AngeloV]

I really believe that the Argos will greatly reduce the prices on at least half their seats for 2018. I really hope that will result in attendance at least averaging 20k per game.

[Argo57]

I really believe that the Argos will greatly reduce the prices on at least half their seats for 2018. I really hope that will result in attendance at least averaging 20k per game.

Argos got it backwards, should have started with reasonable pricing levels to build attendance, atmosphere and demand then look at modest increases to build revenue.
Pricing levels are indeed out to lunch for many seats.

[AngeloV]

Argos got it backwards, should have started with reasonable pricing levels to build attendance, atmosphere and demand then look at modest increases to build revenue.
Pricing levels are indeed out to lunch for many seats.

I agree. They obviously erred in thinking the venue change alone would make all the difference.

[Will]

I agree. They obviously erred in thinking the venue change alone would make all the difference.

So did many of us.

[RB957]

Argos got it backwards, should have started with reasonable pricing levels to build attendance, atmosphere and demand then look at modest increases to build revenue.
Pricing levels are indeed out to lunch for many seats.

But if you look at the pricing of tickets across the league, we are not out of whack. For example, Calgary has tickets from $35 - $120 over 10 price points, BC goes from $25 - $138.50 over 8 etc. I didn't do the whole league but having been to both Ottawa and Montreal to watch games, their ticket prices for comparable seats were in the same range as what you would see at BMO. However, I do agree we have too many price points - Edmonton has only 5, by comparison - and given the difficulty we have had filling the stadium, I agree that the prices have to come down for next season. Better for everyone if by doing so we can put more bums in the seats.

[Argo57]

But if you look at the pricing of tickets across the league, we are not out of whack. For example, Calgary has tickets from $35 - $120 over 10 price points, BC goes from $25 - $138.50 over 8 etc. I didn't do the whole league but having been to both Ottawa and Montreal to watch games, their ticket prices for comparable seats were in the same range as what you would see at BMO. However, I do agree we have too many price points - Edmonton has only 5, by comparison - and given the difficulty we have had filling the stadium, I agree that the prices have to come down for next season. Better for everyone if by doing so we can put more bums in the seats.

Attendance figures indicate that ticket prices are out of whack for an apathetic CFL market like Toronto.

[paulwoods13]

But if you look at the pricing of tickets across the league, we are not out of whack. For example, Calgary has tickets from $35 - $120 over 10 price points, BC goes from $25 - $138.50 over 8 etc. I didn't do the whole league but having been to both Ottawa and Montreal to watch games, their ticket prices for comparable seats were in the same range as what you would see at BMO.

The Argos aren't trying to sell tickets in those markets, they're trying to sell tickets here. In a market that has more options than all the others, and in an environment where the CFL is perceived as the fourth or fifth option for sporting dollars. The prices have to be pegged to what this market will bear. What they can charge in Ottawa (two teams, Redblacks arguably No. 1) or elsewhere is irrelevant IMO. Arguably the CFL is overpriced in BC and Mtl, the two markets that have at least two other competing teams, and their attendance levels would tend to support that theory.