The title for this thread comes from an article by a woman who was highly impressed by the "Be More than a Bystander" campaign against violence committed by men on women. The BC Lions have been involved in this campaign since 2014. During BC Lions games players appear on the Jumbothon to say that manliness does not involve violence against women. The players also make local TV ads against this violence and talk about it when they visit schools. In the following website article a woman points out how different this is from the NFL approach to the problem. The Saskatchewan Roughriders have also joined this campaign.
In addition to being the right thing to do, it helps send out the message that the CFL is woman friendly.

The Canadian Football League is different from the National Football League in many ways. For starters, we play with a different ball, on a larger field, and only have three attempts to advance 10 yards each possession. Our league only has nine teams to the NFL’s 32 and unlike the lucrative contracts and lavish lifestyles associated with their American counterparts, most CFL players are told ‘not to quit their day job’.

However, while enjoying a recent BC Lions’home game I was struck by perhaps the greatest difference between these leagues: the BC Lions’partnership with The Ending Violence Association’s‘Be More Than a Bystander’campaign.Granted, the campaign is not a CFL-wide partnership, but I propose it may have an equitable effect given the structure of Canadian football. At the very least, the campaign’s presence on the sidelines and Jumbotron at BC Place sits in stark contrast with the NFL’s gross-mishandling of recent cases of domestic violence perpetuated by its players.

This season, the NFL has been wrought with players charged with domestic violence – the most famed perpetrator being Ray Rice of the Baltimore Ravens. The NFL faced intense scrutiny after evidence arose they had seen video-evidence of Rice brutally assaulting his then fiancé in an Atlantic City casino-elevator. NFL Commissioner Roger Goodell initially claimed ignorance to the footage and degree of the assault, and was forced to backpedal on Rice’s paltry two-game suspension after the video was leaked to the public. ...

Whether Goodell’s claim not to have seen the footage prior to its public release is true is largely irrelevant; Rice’s initial suspension demonstrates the NFL was aware of the assault. What is most concerning is why the incident was not immediately understood as a crime, ...
At the very least, ‘Be More Than a Bystander’centers and confronts the issue of violence against women in the context of Canadian football. Mismanagement and distancing of transgressions, like the NFL of Ray Rice, would be inadmissible. The campaign identifies such incidents as crimes, generates awareness and dialogue about consent, and instills within the administration, team, and fans a better understanding of the issue. Combined, these elements redefine the culture of Canadian football to set a standard for violence prevention and action against perpetrators. There is an immediate accountability to the cause, and an expectation of appropriate management of any instances of violence.
http://amssasc.ca/be-more-than-the-nfl/