Interesting take on the Argos "relationship" with the Athletic in a 3downnation.com article by Drew Edwards.
If the insinuation is the Argonauts are buying favourable press with the Athletic by offering trial subscriptions to season ticket holders it doesn't seem to be working.
Argonaut coverage by the Athletic is very modest (at best).
Not really sure what the difference when a team such as the Hamilton Tiger Cats advertise with the local newspaper, could that not buy them favourable coverage in exchange for the teams advertising $$.
Sometimes the Argonauts can't win.

http://3downnation.com/2017/10/23/ar...cal-questions/