The problem here is that Bell who owns the Argonauts is also one of the biggest sponsors of TFC. All of TFC's media promotions are sponsored/ presented by Bell.

The biggest existential threat to the Argos unfortunately comes from TFC, more so even than the NFL, by absorbing fans from the younger demographic.

I don't think the media in Toronto however is biased toward the Argos. TSN gives substantial coverage to the Argos, more so than TFC, also one of their properties. Obviously, Sportsnet doesn't give the Argos as much coverage.