The good TV numbers cited in the article show why Bell has invested in the team and should continue to do so. Though the Argo crowd is not entirely 'old and white', it leans that way, and much of it stays home. This while the more niche TFC crowd, which is younger and more accurately, kinda/sorta, reflects modern Toronto, goes to the games. So, how do the Argos get at least some of the people who watch their games from home down to the stadium? If a few more did (like 4 or 5 thousand), it'd look way better on TV, would shut the cynics up, and thereby attract more younger/casual fans because it would look like a fun place to be. A full(ish) East Side is the advertising required, regardless of the age or ethnicity of those sitting there. If the old(er) guard came out, instead of watching from home, wouldn't that do more good to spark interest from the newer fans the Argos seem to be targeting and need to survive in the long term? The younger crowd, new Canadians, and anyone who has not grown up watching CFL, needs to be shown they way and the way to help do it is to go to the games!