There is no questioning the popularity of football in Canada and the CFL is very strong west of Ontario. There just seems to be obstacles to the CFL in Toronto. Most people I know are not soccer fans, its a niche market. NHL and NFL are the most popular in my opinion with the gen x and millennial demographics. The biggest complaints in the GTA that I hear about the CFL are:
1.Its not the NFL
2.CFL is more like a division
3.I don't care about being patriotic
This perception needs to be addressed in order to increase Argos attendance.
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