While I would love to see the team advertising like this all the time, I'm pretty sure that has to do with the teams history, because if you were to actually look into it, no CFL team or team in Toronto for that matter advertises as much as the Argo did last season, at least not for the long haul. Digital media seems to be the way the everyone is going now, along with "picking there spots" in terms of radio and tv ads I suppose. Where I'd like to see a big change in is Toronto's sports media discussing the Argos and the games, it's essentially free advertising, and where the Argos always seem to be lacking, especially in comparison to the LEafs, Blue Jays, and Raptors. TFC talk has picked up a bit IMO, more so on the Fan590.

Word of mouth is better than any advertising IMO.