Is the Eastern Final the most important game in the history of the franchise?

[R.J]

https://theathletic.com/149001/2017/...ivision-final/

Good to see/hear that the Franchise is doing all they can to sell this game out. I really hope that we get at least 25k at the game, we need this right now, something to hopefully build off of.

[Neely2005]

https://theathletic.com/149001/2017/...ivision-final/

Good to see/hear that the Franchise is doing all they can to sell this game out. I really hope that we get at least 25k at the game, we need this right now, something to hopefully build off of.

Thanks for posting, that was a good read.

[1971GreyCup]

My son and I are so excited about the CFL Eastern Final that we're driving to Ottawa on Sunday and will scout the opposition. Nothing better than fall in Canada and being in the CFL playoffs!

[Topshelf]

Even if they sell it out, next year we're back to 15000. That's why, long term the crowd is irrelevant. Attending Argos games just isn't a priority in this city. We have a strong fanbase, just not one that feels motivated to come out, for a variety of reasons.
But it will be nice to experience a packed house for football at BMO. It's an eastern final, I'm really optimistic itll be full, or at least feel full.

[Golden Fleece]

Even if they sell it out, next year we're back to 15000. That's why, long term the crowd is irrelevant. Attending Argos games just isn't a priority in this city. We have a strong fanbase, just not one that feels motivated to come out, for a variety of reasons.
But it will be nice to experience a packed house for football at BMO. It's an eastern final, I'm really optimistic itll be full, or at least feel full.

I think a sellout could have a bit more spillover effect next year. I have friends buying tickets for the Eastern Final because I got them out to a regular season game this year. A sellout experience can lead them to come to an extra game next year or bring a friend themselves. Baby steps, but any extra bum in the seat makes a difference.

[R.J]

Put these in the wrong thread, make more sense here IMO.
http://www.bttoronto.ca/videos/argos...eld-on-sunday/

https://globalnews.ca/video/3852135/...division-final

[Neely2005]

Argonauts commercial during the Bruins - Leafs game and they just interviewed Wilder & Woods during a stoppage in play.

[R.J]

Argonauts commercial during the Bruins - Leafs game and they just interviewed Wilder & Woods during a stoppage in play.

Can't say that the Owners aren't trying here.

[Neely2005]

Can't say that the Owners aren't trying here.

I agree but some people will probably still say that they're not doing enough.

[Tobythor]

I think a sellout could have a bit more spillover effect next year. I have friends buying tickets for the Eastern Final because I got them out to a regular season game this year. A sellout experience can lead them to come to an extra game next year or bring a friend themselves. Baby steps, but any extra bum in the seat makes a difference.

I agree fully, I got twenty coming to the game, most of these people are coming because they either had a great time coming to a game I brought them to this year or heard how much fun the tailgate and BMO field are. A loud sell out crowd will only help them enjoy themselves and encourage them to come out more. I always ask people I take if they had more fun then an average Jays game and they always answer yes. It's about convincing the casual sports fan, that might go to a couple Jays games a year to have a few beers and have a day out with friends that going to one or two Argos games a year might be the more fun option.

[Joe Barnes]

Can't say that the Owners aren't trying here.

From what I have seen, the last week or so has been great promotion-wise. Full credit to the owners for this. But why hasn't there been more like this all along?

[Joe Barnes]

I agree fully, I got twenty coming to the game, most of these people are coming because they either had a great time coming to a game I brought them to this year or heard how much fun the tailgate and BMO field are. A loud sell out crowd will only help them enjoy themselves and encourage them to come out more. I always ask people I take if they had more fun then an average Jays game and they always answer yes. It's about convincing the casual sports fan, that might go to a couple Jays games a year to have a few beers and have a day out with friends that going to one or two Argos games a year might be the more fun option.

Agreed. There is absolutely no comparison between a Jays game and an Argo game...Argos are superior in in-game presentation, value for dollar, atmosphere (despite crowd size differences). In fact, taking ticket prices ($175/ticket for a Green) into consideration, Argos have it over the Leafs, as well..certainly for a family on any sort of budget.

[Will]

From what I have seen, the last week or so has been great promotion-wise. Full credit to the owners for this. But why hasn't there been more like this all along?

Budget?

[Joe Barnes]

Budget?

Bell doesn't have the budget? Also, what is the cost of cross promoting the Argos on other Bell properties, such as they have recently (e.g. Wilder on The Social)? Or are the Argos under $ constraints I'm not aware of for promotion?

[Will]

Bell doesn't have the budget? Also, what is the cost of cross promoting the Argos on other Bell properties, such as they have recently (e.g. Wilder on The Social)? Or are the Argos under $ constraints I'm not aware of for promotion?

Did read somewhere before the season that Argo promotional budget had been slashed. I believe it was Bruce Arthur in the Star.

https://www.thestar.com/sports/footb...ay-arthur.html

About 3/4ths the way down.

[Joe Barnes]

Bell doesn't have the budget? Also, what is the cost of cross promoting the Argos on other Bell properties, such as they have recently (e.g. Wilder on The Social)? Or are the Argos under $ constraints I'm not aware of for promotion?

Don't get me wrong - I'm really glad they are doing it and that the result is BMO is full for this game, sparks an Argo revival, we average 25,000/game next year and this attendance question is behind us!

[Joe Barnes]

Did read somewhere before the season that Argo promotional budget had been slashed. I believe it was Bruce Arthur in the Star.

https://www.thestar.com/sports/footb...ay-arthur.html

About 3/4ths the way down.

Ah, yes - I remember this article...still, bewildering. If last years marketing 'didn't land' how can you expect it to land by cutting the budget? This year's first two games had puny crowds, with virtually no one in the East side, looked bad on TV, etc., why not put players on other Bell properties then, when there were still 6 or 7 home games left? Morning shows, and the like, are always interviewing people promoting events. Anyway, that's all behind the team. They are doing the right thing, vis a vis promotion, now. Hopefully this type of thing continues into next season, regardless of the result on November 19th...

[Neely2005]

Ah, yes - I remember this article...still, bewildering. If last years marketing 'didn't land' how can you expect it to land by cutting the budget? This year's first two games had puny crowds, with virtually no one in the East side, looked bad on TV, etc., why not put players on other Bell properties then, when there were still 6 or 7 home games left? Morning shows, and the like, are always interviewing people promoting events. Anyway, that's all behind the team. They are doing the right thing, vis a vis promotion, now. Hopefully this type of thing continues into next season, regardless of the result on November 19th...

Last year's budget was well above average due to the new owners, new stadium and the Grey Cup. This year is back to average. Both are significantly more than Braley ever spent.

[R.J]

While I would love to see the team advertising like this all the time, I'm pretty sure that has to do with the teams history, because if you were to actually look into it, no CFL team or team in Toronto for that matter advertises as much as the Argo did last season, at least not for the long haul. Digital media seems to be the way the everyone is going now, along with "picking there spots" in terms of radio and tv ads I suppose. Where I'd like to see a big change in is Toronto's sports media discussing the Argos and the games, it's essentially free advertising, and where the Argos always seem to be lacking, especially in comparison to the LEafs, Blue Jays, and Raptors. TFC talk has picked up a bit IMO, more so on the Fan590.

Word of mouth is better than any advertising IMO.

[AngeloV]

Ah, yes - I remember this article...still, bewildering. If last years marketing 'didn't land' how can you expect it to land by cutting the budget? This year's first two games had puny crowds, with virtually no one in the East side, looked bad on TV, etc., why not put players on other Bell properties then, when there were still 6 or 7 home games left? Morning shows, and the like, are always interviewing people promoting events. Anyway, that's all behind the team. They are doing the right thing, vis a vis promotion, now. Hopefully this type of thing continues into next season, regardless of the result on November 19th...

With the increase in numbers of people actually working in the office, I suppose the money to hire them had to come from somewhere else. TBH, I have never received as many phone calls from the Argos office as I have this season, especially over the last month. Hopefully, going forward, having more people in sales will be money better spent than strictly on advertising.