Ambrosie has shown once again that he is excellent at public relations in building on the Be More than a Bystander campaign against violence against women started five years ago by the BC Lions because Wally Buono had seen his mother beaten up by a man when he was a child.

“We know that nearly 70 per cent of Canadians report that they know a woman who has experienced sexual or physical violence,” he said, as the CFL’s commitment to ending violence welcomed some new partners, part of a growing focus on raising awareness and calling out disrespect and violence when it’s seen. As individuals and as organizations,” Ambrosie said, “we all have the ability to be leaders on this issue and put a stop to violence against women.”
The league is a part of a new campaign that includes Ending Violence Association Canada (EVA CAN), Status of Women Canada (SWC) and the United Steelworkers (USW). ...

At Sunday’s 106th Grey Cup presented by Shaw, the messages of being more than a bystander, speaking up and calling out sexual and domestic violence will be prominently featured with an in-stadium video, LED signage on the field and a broad social media campaign. The core of the message: We all have a role to play in ending gender-based violence.
“This campaign builds on the gender-based violence prevention work many of the (CFL’s) teams have been doing: teaching youth and adults alike how they can speak up and ‘be more than bystanders’,” said Tracy Porteous, a leading activist and the Co-Chair of the Ending Violence Association of Canada. Porteous also worked closely with the CFL three years ago in the drafting of its own violence against women policy. “I want to commend the CFL, both for this campaign and the ground-breaking national violence against women prevention and response policy they launched in 2015,” she said. “We work with the league office and CFL clubs to train all players, coaches and staff to respond proactively to any allegation of gender-based violence and, when necessary, we help CFL clubs assess those who may have a past history involving allegations of gender-based violence.” ...

“The CFL remains committed to ending violence and to calling out disrespect and violence where we see it,” Ambrosie added. “As individuals and as organizations, we all have the ability to be leaders on this issue and put a stop to violence against women.”
https://www.cfl.ca/2018/11/23/oleary...iolence-women/