Quote Originally Posted by Argofans.com View Post
Just win baby.
The Hollywood script writer says Argos win, to cap this wonderful turn-around season and see Ricky Ray retire a champ. The marketing exec might want an exciting but competitive close loss, as it might be easier to market the chase for all of next year - the chase is better than the catch, as they say...if this were any other franchise.

But for the Argos, I don't think it matters, in the sense that this is just one step in a slow rebuild of the brand, which is going to take several years. The fact we had last Sunday, and that fabulous day that was the East Final, is a victory in itself. That kind of day, and victory, at home, is what this franchise needed to build on both to re-energize the base and engage new fans. The trip to the Grey Cup is just gravy after that. So why not a win, then?

Win and you market the champion Argos and use the in-stadium experience of last Sunday, which translated well on TV, as your starting point. Lose and the silver lining is that they still have the same successful EF to use to market, and sell tickets for, the drive for the Cup next year. It's win-win, really, from a purely marketing perspective.

So, no holding back. Let's go get this Cup today! Send the team all of your positive thoughts and energy today. All hands on deck! All in! Pull Together! Let's go Argos!