Originally Posted by
jerrym
I agree that the Argos should do this, but they should go well beyond this and try to diversify their fan base. For example, signing up Drake as an ambassador, as the Raptors have done, after he sent a series of Instagrams during the Grey Cup game, would help attract young fans outside the typical Argo fan base. Russell Peters, who had ads running for his new show, The Indian Detective, that included comments on Canadian football during the game, might be another potential connection in linking to new fans. I am sure there are quite a few others.
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