The CFL has always had difficult relationship with media and how to sell itself in a modern world.This is a problem that goes back to the early 1970's
with the community-own western teams overruling Sam Berger with the US syndication deal that opened the door for the WFL.John F.Basset knew the
league's management was petty, short sighted, vindictive and narrow in its ways.He wanted nothing to do with maintaining ownership and it might have been
a different league if he had been involved as owner.The league is probably going to make this shortsighted move with the NFL.It is the equivalent to chasing pennies
down a gutter.Mr.Rhodes,Mr.Reynolds, and Mr.Miller want this and they will all be long gone when the damage is done.
Sadly, if they were more patient ,they could easily get a bridge contract later in the spring for the U.S rights with Amazon til 2021 and see what the media landscape will be like
at that time.
Amazon is hungry for rights to sports and they are just starting to flex their muscles.
https://www.sporttechie.com/amazon-prime-video-avp-beach-volleyball-streaming/
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