The early '90s are key. If the emergence of the Jays in '77 started the Argos decline I think the two World Series wins confirmed it. This, the Gilmour Leafs, and the appearance of the Raptors in '95 are the seminal events for late Gen-X and early Millennials in creating sports viewing affiliations in Toronto.
By the mid-1990s the Argos were firmly of B league status. They were the team my grandfather listened to in his den.
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