Toronto Argonauts brand analysis

[Tau Ceti]

Maybe we could take it easy on the pile on, guys.

[Rich]

Well if I had known it was somebody's school project I obviously wouldn't have commented. I will say the report's conclusion was right on the money:

However, they have grown their brand since the ownership change and especially over the last year which saw coaching and GM changes. Their recent Grey Cup success will go further to strengthening the Argos brand along with any further success which may follow in the near future.