The message keeps changing.

Months after it was first rumored, WWE chairman Vince McMahon announced the return of the extreme version of spring professional football. But the thing he announced seemed like it was from bizzaro opposite day from what was expected. ...
What McMahon announced was a tame league, stripped down and respectable. This will be acceptable to a certain type of audience, dog whistling to a type of football fan who expressed outrage with the way players spoke out about ideas that were important to them.But the XFL always was different. It was that way in 2001 when it launched, and that’s exactly what was announced in 2018.
McMahon quipped in the media back in 2000 that the NFL stood for No Fun League.

The NFL wouldn’t let a personality cut a promo at midfield. But that’s what The Rock did during an XFL game. ...

The XFL’s influence reverberates 17 years later because it pushed the NFL’s broadcast product to where it is today. The way we see and hear the game today cribs heavily from the way the NBC presented the XFL product back in that 2001 season.
The original XFL’s crowning achievement was bringing fans in closer to the game.

You know the “in the helmet” sounds you now hear during games?
It gave us QB cadences pre-snap (think about the times you can hear Aaron Rodgers yell “Green 18” or Peyton Manning’s meme-tastic “Omaha”). This addition to broadcasts also produced my favorite Manning moment, when he yelled “goddammit, Donald” at the running back who failed in blitz pickup.
https://www.sbnation.com/nfl/2018/1/...n-donald-trump